Paid advertising. You have to do it in the pest control industry because of the dramatic competition. But, where do you start your Pay Per Click (PPC) Management for your pest control company? It’s common to have multiple competitors all vying for the same number of customers and pest control leads via different paid advertising platforms. So, how do you stand out? What does paid advertising even look like for you?
Pay Per Click (PPC) or paid search for pest control are the ads customers see in their search engine when they make an inquiry about pest control services based on specific pest control related keywords. There are a variety of different ways you can spend ad dollars. For example, every time someone clicks on your ad, you pay Google, Facebook, or any other provider you are running the ads through. Having a company provide you with PPC Management and Services for your pest control company is an easy way to begin taking market share and leads away from your competitors.
PPC management and services for your pest control company is an easy way for you to earn page visits and convert those page visits into sales! Having a professional (and experienced) Pest Control Marketing company like Hive Marketing in your corner will help you spend your ad dollars more effectively and, in turn, generate more leads.
One of the biggest fears that small business owners in the pest control industry has are WASTING MONEY! Small business advertising dollars can be extremely expensive if you don’t have the skill or expertise to implement them correctly. At the end of the day, you want to see results from the Google Ads dollars you spend. You want to see MORE LEADS! But not just any leads. Good, quality leads that will help you reach your business goals.
Facebook is often an untapped lead source and can be an essential marketing effort for your pest control company. While Facebook is still the most widely used and recognized social media platform for pest control advertising, its ability to put your pest control business in front of customers is more advanced than others. Just like with Google Ads, it is critical that these ads are crafted and deployed in a way that makes sense and has direction. Learn more about Pest Control Social Media Marketing
Although not as widely used as Google, Bing is still the preferred search browser for many people. If you ignore the demographic that uses this browser, you are missing out on so many potential clients. Like Google, Bing allows you to run ads for specific keywords and prices them based on the time of day the ads are run, this is known as CPC or cost per click.
The paid ads that your pest control company runs can go one of two ways. Either the ad will successfully convert into a lead, or it won’t. That is the risk you run with PPC ads! The user can click on the ad and not be converted into a lead, or the user can click on the ad and book your pest control services for their home or business. Ultimately, as it is with any small business, lead generation is the goal, and our team will work to determine the best paid pest control ad strategy for your business.
Types of Pest Leads
Here is a list of various leads that can be generated from a great Paid Advertising Campaign for Pest Control:
Contact us today to start Pay Per Click Advertising and Management for your Pest Control Company! Fill out the form below to get started.
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